If your startup has an app, the fight for the user is a fun and creative process… but it’s also hard. App discovery doesn’t just happen on the app store; teams are competing for crafting the most compelling ads. Creative ideas for advertising do not come out of thin air — it is a systematic process that can be decomposed into various methodologies. But let’s be honest, startup founders and teams don’t always have that many resources to spend on applying special methodologies. Luckily, there are much simpler rules that will help filter out the bad ideas before spending the…

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