Joan Westenberg is an award winning Australian contemporary writer, designer and creative director. She’s the founder of branding and advertising firm Studio Self and was named one of the leading startup voices in Australia by SmartCompany. The other day, I sat down for a meeting with an entrepreneur looking for a marketer and content writer. A mutual friend had put us in touch, and before our session, I had provided him with a clear breakdown of my fees and estimates. We met up at a cafe and shared some coffee to discuss his project. He gave a long pitch about…

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