Deepfakes have become alarmingly difficult to detect. So difficult, that only 0.1% of people today can identify them. That’s according to iProov, a British biometric authentication firm. The company tested the public’s AI detective skills by showing 2,000 UK and US consumers a collection of both genuine and synthetic content. Sadly, the budding sleuths overwhelmingly failed in their investigations. A woeful 99.9% of them couldn’t distinguish between the real and the deepfake. Think you can do better, Sherlock? You’re not the only one. In iProov’s study, over 60% of the participants were confident in their AI detection skills — regardless…

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