Boris is the wise ol’ founder of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! A few years ago, a flower delivery service polled their clients and found out that 88% of men have never received flowers. Unfortunately, that means that the first time most men receive flowers is… at their funeral. That’s a sobering and sad little fact you’ll now have to live with. The reason I was thinking about this…

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