EA today revealed that it’s rebranding and consolidating its subscription service. Whereas before it operated under a few different names, now it’ll all be under a new banner called EA Play. This is likely both an attempt to avoid confusion and to make its transition to Steam more appealing. I wouldn’t want to say gamers avoided EA‘s subscription service, an otherwise decent value, because it was confusing — but I am going to say that I avoided it because it was confusing. Up to now, the PC version of the service was called Origin Access, while the version on consoles was…

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