Today’s world is so connected, the average teenager with a smartphone can perform a fairly thorough background check with just a few clicks. No longer is a company’s decision to be transparent about the way it’s run a novel idea, or a favor to the consumer. In fact, business transparency has become a necessary part of the business model in order to attract customers and retain trust. And with Millennials and Gen Z holding increasingly more purchasing power, they’re beginning to demand that companies are transparent about their levels of sustainability.  Intention-action gap Sustainability without transparency is meaningless. 76% of…

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