Wimbledon is a unique event in the British sports calendar. While fans of soccer, rugby and cricket follow their teams throughout the year, the country’s tennis obsession only lasts during the two-week tournament in London. In many cases, spectators don’t even know most of the players’ names. Their main attraction to the championship is a summer’s day indulging in the traditions of a national institution. Wimbledon’s organizers want to turn these casual fans into lifelong devotees. To make this happen, they’ve applied an ultra-modern science to the world’s oldest tennis tournament: AI. The All England Lawn Tennis Club works with IBM…

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