Was one of the last DMs you received on Instagram a video of ducklings wearing flowers for hats, or floating in a sink full of water? An overly zealous cockapoo dancing on the couch with his human? A husky throwing a temper tantrum because he couldn’t come indoors? If sharing cute animal content is your love language, you’re not alone — you are part of a bigger cultural phenomenon called the cute economy. The cute economy is not only a network of cute content that people participate in making, sharing and circulating but also a multibillion-dollar business due to creators’…

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