After months of hard work spearheading a total transformation of my company’s website, and what I hoped would also be a transformation in conversions and sales, it was February 2017 when I sat down in front of my laptop and realized that somewhere, we had made a huge mistake. The previous company I co-founded with Amit Bareket, SaferVPN, had recently brought together the whole team and invested a significant amount to create our new website. This was intentionally on the heels of App Store approval, but more specifically Apple’s approval of our company’s more unique security features. In the end,…

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