Business owners have known the value of loyalty for a long time. From customers collecting stamps for retail loyalty programmes, to Air Miles, coupons, plastic cards and mobile apps, the mechanism has changed but the rationale remains: repeat purchases are key for growth in almost all businesses. Similarly, businesses also know that employee loyalty will help a company advance. From driving positive customer experiences to improved productivity and production, the benefits of employee loyalty are also well documented. So why then did a recent social media post on rewarding existing employees cause such a stir? The LinkedIn post in question…

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