The online world is continuously expanding — always aggregating more services, more users and more activity. Last year, the number of websites registered on the “.com” domain surpassed 150,000,000. However, more than a quarter of a century since its first commercial use, the growth of the online world is now slowing down in some key categories. We conducted a multi-year research project analyzing global trends in online diversity and dominance. Our research, published today in Public Library of Science, is the first to reveal some long-term trends in how businesses compete in the age of the web. We saw a…

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