Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! Last week I went to the fruit stand close to my house. I don’t know if it has the best fruit in Amsterdam, or even if it’s in the top 50, but I always go there. Why? Because I love watching them sell. When I asked the sales guy for grapes, he launched into this whole story…

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