Our startup ClearBrain was recently acquired by Amplitude. As a product intelligence platform, the synergy between our technologies was clear, even more so as we compared several offers from companies public and private. This process, while successful, was nonetheless quite challenging at times. Thankfully we had some great investors and advisors to guide us along the way. We came to realize acquisitions actually follow a fairly consistent process. And we wanted to now open-source a protocol for those who may be navigating their acquisition for the first time. Step 0: Build Assets Most acquisitions happen due to an acquirer wanting one of…

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