Boris is the wise ol’ founder of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! There’s a Seinfeld episode where George explains how he ‘works’ without actually doing anything. When Elaine and Jerry ask him how he gets away with doing nothing, he shares his simple trick: look serious and annoyed, and people will assume you’re busy. We then see a few scenes of George looking angry, shaking his head, and mumbling…

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