The future of motoring is promising a lot: e-scooters everywhere, more environmentally friendly drivetrains, autonomous features, and now, vehicles that you “own” by paying a monthly subscription fee. In general tech, this isn’t a new idea at all. Netflix, Strava, Amazon Prime, Spotify and many others all sell their products on subscription models. But it is kind of a new thing when it comes to owning a car. While some companies have offered subscription services before — Jaguar Land Rover announced its own earlier this month as it happens — few companies have built their whole business around the idea. [Read: UK’s…

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