What my failed ‘birthday button’ taught me about design

What my failed ‘birthday button’ taught me about design


Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! Once upon a time, I was the CEO of an online birthday calendar startup (yup, that used to be a thing). I was also the lead designer, developer, and salesperson, and support helpdesk employee, since I was the only one working there. I sort of inherited the company after it was built by a company which wanted…

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