WhatsApp reinvents the ‘Yellow Pages’ and proves there are no new ideas

WhatsApp reinvents the ‘Yellow Pages’ and proves there are no new ideas


WhatsApp is one of the most used chat apps across the world with more than 2 billion monthly active users, and Facebook owns it. Till now, the social network hasn’t pushed too many ‘Facebook‘ features on this app. But that’s changing with a new feature company’s testing: business directory. The firm is testing this ‘Yellow pages’ like feature beginning in Sao Paulo, Brazil. WhatsApp’s head, Will Cathcart, announced this feature and said “we’ve built this in a private way.” He claims that the company won’t log your location or the businesses you’re searching for. If you live in Sao Paulo,…

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