For many companies, events have been a great way to grow their pipeline. Meeting people face-to-face, discussing what obstacles companies need to overcome and how your solution can help do just that (and more). It’s a place where people share experiences, thoughts, and here and there a smile. As Mastercard would say… PRICELESS. Many of the companies I have been talking to in the past eight months have had a tough time as in-person event marketing has been a vital part of their marketing mix. Digital ads, content marketing, SEO, SEA, SEM, PPC, email, etc. are all great — and…

This story continues at The Next Web