Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! Let’s talk about one of the most popular terms in entrepreneurship: persistence. It has an excellent reputation and is often spoken about with reverence and respect. But I don’t care for it too much. I think persistence is overrated. A lack of persistence is a problem, but too much of it might be worse. See, I’ve seen…

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