Why Zelenskyy’s ‘selfie videos’ are helping Ukraine win the PR war against Russia

Why Zelenskyy’s ‘selfie videos’ are helping Ukraine win the PR war against Russia


It seems straight out of an action movie: As the capital city becomes a war zone, the defiant president looks into the camera and delivers a clear and compelling message: “I am here. We will not lay down any weapons.” That’s exactly what Ukrainian President and onetime actor Volodymyr Zelenskyy did on Feb. 25, 2022, in a selfie-style video viewed 3 million times within an hour – part of an effort to mobilize international opinion against the Russian invasion of his country. And it appears to be working. The comedian-turned-politician is credited with convincing European leaders to take actions considered…

This story continues at The Next Web
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