According to research, up to 90% of consumers’ snap judgments made about products can be based on color alone. Color also plays an important role in brand identity. Coca-Cola is red, Facebook’s blue, and so on. A number of companies have actually succeeded in trademarking and “owning” colors that their competitors can’t use. For instance, Tiffany & Co has trademarked its shade of blue, T-Mobile magenta, and UPS its “pullman brown.” Your company can also attempt to trademark a color, but it won’t be that easy. Know the legal requirements The Lanham Act defines trademarks as, “any word, name, symbol,…

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